Marketing Lead (Growth & Operations)
About One Therapy Network
In 2012, I took over a struggling pediatric therapy practice called Therapitas. The mission was strong, to serve underserved Latino children, but the practice itself was under real strain. The clinicians cared deeply. Families needed the services. But the business side of the practice was a mess.
We put operational systems in place. We brought clarity to billing, staffing, scheduling, and reporting. With that foundation in place, Therapitas took off and quickly became one of the leading therapy providers in the state of Oklahoma.
As we grew, we realized that the back-office structure we had built did not need to live inside a single practice. It could be shared with other pediatric therapy practices facing the same operational challenges.
That insight became One Therapy Network (ONE).
ONE is a therapy enablement platform designed to help independent therapy practices operate with the kind of support and structure that larger organizations take for granted, without losing their culture or independence. In effect, ONE allows independent practices across the country to operate with the strength and resources of much larger organizations.
We have tested this model quietly with a small number of practices, and it has worked extremely well. It is time to tell the story more clearly and to connect with other pediatric therapy practices that need this kind of support.
The Role
One Therapy Network is hiring a Marketing Lead (Growth & Operations) to work closely with the CEO and the leadership team to build and run the organization’s growth engine.
This is a collaborative, in-house role focused on turning ideas into execution, running thoughtful experiments, and building systems that help ONE learn what reliably generates new leads for the sales team.
What You Will Be Responsible For
This role owns the operational side of marketing, from idea to execution to learning.
Growth Execution and Experimentation
Translate growth ideas into live, measurable campaigns
Set up and manage webinars, educational campaigns, and lead experiments
Build landing pages, email sequences, and follow-up workflows
Track campaigns and results using HubSpot
Content Operations
Take leadership-created content such as video, talks, and teaching and ensure it is edited, published, and distributed
Coordinate with contractors including video editors, designers, and writers
Maintain a consistent content and campaign cadence
Systems and Measurement
Monitor performance and summarize learnings clearly
Help identify what is working, what is not, and what to test next
Collaboration and Focus
Work closely with the CEO and leadership team to turn teaching and visibility into demand
Keep execution moving so leadership stays focused on high-leverage work
What Success Looks Like
Marketing ideas turn into live campaigns without bottlenecks
Experiments generate real learning about what drives inbound interest
Leads begin flowing more consistently into the sales pipeline
Leadership time is spent teaching, speaking, and selling rather than managing tools or tasks
The Ideal Candidate
This role is a good fit if you:
Enjoy building systems in environments that are still taking shape
Are comfortable with experimentation and learning
Take ownership and follow through without needing constant direction
Prefer collaboration over hierarchy
Care more about progress and clarity than polish
You do not need experience in pediatric therapy. You do need to be thoughtful, organized, and comfortable owning execution.
Qualifications
3 to 7 or more years of experience in marketing, growth, or demand generation
Experience executing campaigns end to end
Comfortable working in CRM and email marketing platforms (HubSpot experience is a plus)
Strong organizational and communication skills
Experience in healthcare, services, or B2B marketing is helpful but not required
Why You Will Enjoy This Role
Collaborative Environment
This is a close-working, in-house role with direct access to leadership and real influence over how growth takes shape.
Opportunity to Build
ONE is early enough that your work will matter immediately and compound over time.
Mission-Driven Work
The systems we build directly affect whether families get access to care. The work has real consequences and real meaning.
Important Details
Location
This is a hybrid role. Working from home is common, but regular presence in Oklahoma City is required. Fully remote candidates will not be a good fit.